how we work together
This work is structured around a small number of focused engagements, each designed to align product and narrative at different stages.
Narrative Architecture Sprint
A focused engagement to define the core narrative and positioning structure.
Used when:
building something new
clarity isn’t fully defined
early decisions are shaping the product
Outcome:
A clear narrative foundation that guides product and positioning decisions.
Product–Story Alignment
Align product decisions with a defined narrative structure.
Used when:
product is in development
features are expanding
direction is starting to drift
Outcome:
Product, positioning, and narrative move in the same direction.
Repositioning Engagement
Clarify and re-center how an existing product is understood.
Used when:
positioning has expanded
messaging varies across teams
the product signals too many things
Outcome:
A focused position that the market can understand quickly.
Each engagement applies the same underlying system—Diagnose, Architect, Translate—adapted to the stage of the product.
who provenance STRATEGY works with
Provenance Strategy partners with businesses developing new products, platforms, and categories.
• Venture-backed startups preparing major launches
• Innovation teams within established companies
• Founders defining new market categories
• Product and marketing leaders shaping new initiatives
WHEN BUSINESSES WORK WITH PROVENANCE STRATEGY
Provenance Strategy typically becomes involved during moments of strategic inflection, including:
• early-stage product development
• defining a new category
• preparing for a major product launch
• repositioning a complex product or platform
These are moments when product decisions and narrative meaning must evolve together.
How BUSINESSES Engage Provenance STRATEGY
Provenance Strategy typically works with businesses through focused strategic engagements.
Strategic Advisory: Working alongside founders or leadership teams during product development.
Project Engagements: Structured strategy work focused on a specific product, initiative, or launch.
Leadership Workshops: Facilitated sessions designed to align teams around product narrative and positioning.
ready to build your product and its origin story?
Let Provenance Strategy help your product find its voice.